ABOUT
Welcome to the London-based practice of Sophie Rautenbach, a design director dedicated to crafting future focused, purpose driven brands. Whether you want to steer your visual identity in a new or refined direction, I deliver intelligent design solutions grounded in strategic thinking. My expertise lies in guiding companies through pivotal transitional phases, ensuring a seamless brand transformation. Avoid the complexities of permanent hires and harness the benefits of interim design leadership. Let’s connect at Hello@Phi.Studio
HOW I WORK
Fractional Design Leadership is a flexible and innovative approach that allows you to access top-tier design expertise when you need it most. Whether you're in the midst of a rebrand, experiencing leadership transitions, or need a new visual identity, I step in with a strategic vision and creative direction that will transform your brand. Recruiting permanent leadership roles in design can be a challenging and time-consuming process. Reach out to Hello@Phi.Studio instead.
Advisor and Facilitator
Acting as your trusted advisor, helping you to solve problems and make decisions; I'm on-hand to assist across a number of strategic challenges. From big strategy workshops to creative sessions, it's brand building from the ground up.
What's involved?
Discovery & research
Design workshops
Brand workshops
Strategy sessions
Ideation sessions
Competitor analysis
Market research
Visual brand audits
Trend reports
Facilitated brand strategy
Your trusted design advisor
Fractional Design Leader
Joining your team as a fractional design director, strategist and mentor. Working across a breadth of areas, against prioritised outcomes & objectives; I mix strategy with hands-on design execution. All the experience, without the hassle.
What's involved?
Hands on fractional design direction
Design advisor & facilitator
Strategic brand alignment
Creative direction
Cross team collaboration
Strategic vision & brand alignment
Roadmapping
Project management
Hiring creative teams
Mentoring design teams
All the usual design services
Project Based Designer
I take ownership of a specific project, campaign or initiative (eg. rebrand, website, product launch). We agree desired outcomes, budget, project-plan & milestones at the outset. I take ownership and execute (working alongside internal/external teams as relevant).
What's involved?
Logo & visual identity systems
Brand development & rebrands
Brand strategy development
Marketing collateral
Digital / UI Design
Advertising campaigns
Environmental branding
Digital, Print + OOH Advertising
Illustration & Iconography
Photographic and motion art direction
DESIGN THINKING
At Phi Studio, I harness a proven framework to tackle intricate design challenges with precision and flair. This approach unfolds in four dynamic phases: Discovery, Definition, Development, and Delivery. This framework thrives on collaboration and creative exploration, consistently delivering outstanding results. Ready to transform your brand? Reach out to Hello@Phi.Studio for all your project queries.
Discovery: A dive deep into understanding the heart of your challenge, exploring every angle.
Definition: Insights are woven together, painting a crystal-clear picture of your unique design challenge.
Development: This is where creativity thrives, generating multiple solutions and refining them.
Delivery: Putting the finishing touches on the optimal solution and applying it across various media.