FARFETCH
Project: Empty state illustrations
Role: Design Director
Agency: Phi.Studio
Farfetch partners directly with over 750 fashion designers and boutiques across 40 countries, providing them with an unrivalled e-commerce platform to connect and sell to over 1 million customers in over 190 countries. Their product design team asked me to craft a conceptually robust illustrative system which effectively communicated their purpose + ethos; eliciting a strong emotional response in their customers to ensure brand impact and looked unlike anything else on the market. Primarily, the work was intended to populate empty states across the platform + app and had to be designed for flexibility, so that it could evolve and be propagated by other designers. Alongside the final results some much loved rejects have been included!
