Your website talks to candidates and clients at the same time, so it serves neither.
One homepage, two visitors with opposite needs. A candidate wants roles they can filter and apply to. A hiring manager wants proof you can fill theirs. This one asks which you are, then gets out of the way.
Working concept below. Pick a door.
Live concept Northline Talent is a made-up agency with sample roles, clients and figures. Every control on this sheet works.
Northline Talent
Which one are you?
Northline places engineering, finance, operations, sales and marketing roles. Pick a door and the page changes to suit you.
Open roles
Every listing shows its salary. Narrow the list, then apply from the row.
14 roles newest first
No roles match those filters yet. New roles are added most weeks.
Roles filled, and how fast
Sample figures. Northline is made up, and so are its numbers, clients and case studies.
- 312placements last year
- 9days to shortlist, on average
- 91%still in the role after 12 months
Hiring through Northline
- Ferris Logistics
- Oakmont Capital
- Brightwater Labs
- Hollis & Dane
- Parkline Energy
- Veltro Systems
Three recent searches
-
Head of engineering Brightwater Labs
Series B, no engineering leader, founders interviewing at night and losing candidates between rounds.
Hired from a shortlist of four. Still in the role two years on.
9days to shortlist
-
Financial controller Hollis & Dane
The previous controller left mid-audit. The CFO needed cover in weeks, not months.
Contract hire, made permanent after the audit closed on time.
6days to shortlist
-
VP of sales Veltro Systems
Three failed searches with two other agencies inside a year. The brief had never been written down.
Placed 31 days from brief. The team doubled within the year.
12days to shortlist
This is a simulated request. Nothing was sent, and no consultant will contact you.
What one page for everyone costs you
- A candidate who can't filter leaves. Fourteen roles in one long list, no salary, no way to narrow by city. They go to a job board that has filters and apply there, with someone else's logo on it.
- A hiring manager who can't find proof emails the next agency. They want to know who you've placed, how fast, and whether those people stayed. If the homepage talks only to candidates, they don't wait to be told.
- One "contact us" form mixes CVs with client leads. The money lands in the same inbox as everyone else, gets the same auto-reply, and waits the same two days.
Why it's built this way
- Speed
- The 14 roles sit in one array, the way a CMS collection would feed them. Filtering is a few lines of plain JavaScript: no plugin, no framework, and no page reload between one filter and the next.
- Mobile
- The doors stay side by side at phone width, so the choice is the first thing a thumb meets. Chip rows scroll sideways, location and salary open the phone's own picker, and every tap target is at least 44 pixels.
- Conversion
- Two paths, so nobody wades through the other audience's page. Client proof sits where clients land. Every listing shows its salary, and Quick apply takes a name, an email and a CV in under two minutes.
Want this for your team?
Thirty minutes. Your roles already live in an ATS, and that's fine: the board reads from the CMS, and the CMS can be fed from what you have. Bring your current site and the ATS you use, and I'll show you how both paths would look with your real roles and clients.
Book 30 minutesNorthline Talent is a made-up brand. Its roles, clients, figures and case studies are sample data. Concept by Nesar Nori.