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Redesign concept · not commissioned

Hughes
&Co.

An unsolicited one-page redesign for a San Francisco custom-home builder, made as a concept and not commissioned by the firm.

Our redesign concept for Hughes & Co. Construction on an iPad in a keyboard case, standing on a wooden board on a kitchen counter.Our redesign concept for Hughes & Co. Construction on an iPad in a keyboard case, standing on a wooden board on a kitchen counter.
About this project

One page,
one builder.

Hughes & Co. Construction builds high-end custom homes in San Francisco and across California.

This is our unsolicited redesign concept for the firm's website. It was not commissioned, and the firm has not endorsed it.

  • Concept
  • Redesign
  • Webflow build
  • One-page site
Type
Unsolicited redesign concept
Sector
Custom-home construction
Location
San Francisco, California
Platform
Webflow
Pages
One long page
Role
Design and build
Status
Work in progress
Site
Private preview
The homepage

The page,
to the last project.

The concept page at desktop width, from the first screen to the last project. Project names and years are marked placeholders for the firm to supply.

Our Hughes & Co. redesign concept, from the hero house and the firm statement through selected work, capabilities and the three-stage approach to more work.The top of our Hughes & Co. redesign concept, from the hero house and the firm statement through selected work, capabilities and the three-stage approach to more work.
The project

The project,
in brief.

01

The premise

A builder at this level is hired on finished work and on trust in one person. The page leads with a finished home, then moves through the firm's statement, selected work, capabilities and approach to the principal.

02

What we built

  • One long page. Hero, statement, selected work, capabilities, a three-stage approach, the principal and a contact form, with navigation that follows the sections.
  • An enquiry form for homeowners. It has fields for where the project is, the type of project and the budget range.
  • Project plates. The feature photographs carry a plate number and caption, such as SF001, Rear courtyard at dusk.
  • Smooth scrolling and a skip link. Lenis handles scrolling, and a skip link lets keyboard users jump past the navigation.
  • A spam check on the form. Enquiries pass through Webflow's built-in spam check.
03

Design choices

Newsreader for headings and Inter for text, on a warm stone background, with the photography left large.

Start a project

Your site, built
the same way.

Tell us what you are working on. You will hear back within one business day with a clear view of scope, timeline and cost.