PROTECTION GROUP INTERNATIONAL

Project: Visual Identity Rebrand 
Role: Design direction, Digital, Art direction, Graphic Design
Design agency: Phi.Studio

Protection Group International (PGI) is a global risk management and security company. They provide services such as security consulting, crisis management, intelligence, and training for individuals, organizations, and governments. When they approached me their branding consisted of little more than an outdated logo and a poorly thought out colour palette. After a period of consolidation and change, PGI sought to evolve its brand identity to support its marketing strategy and growth trajectory over the next three years. 

With ideal clients in mind—spanning private and public sectors, both domestically and internationally—the visual identity needed to better reflect the updated brand values and tone of voice. With a particular emphasis on highlighting the human-led and future-focused nature of the services offered, the intention was to create differentiation in an industry with significant visual homogeneity while ensuring the brand experience was suitably cohesive across all areas of the business.